T5S (Triple 5 Soul) is a true originator of conscious and fashion-forward streetwear. After 15 years of producing great clothing, the vision of this Company remains the same: creating cutting edge premium apparel, accessories and footwear for true individualists. That’s why we love them!
Tax-achusetts is a thing of the past. During Tax-Free Weekend, August 11-12, get a tax break on any purchase under $2,500. Check out Design Within Reach where you’ll snag cool furniture and you’ll save 15% on many fabric-upholstered items, making this the perfect time to buy that sofa, armchair or ottoman. The Tax-Free Weekend is only two days though, so stop into either their Boston or Cambridge Studio this Saturday or Sunday to take advantage of the savings.
DWR Boston Studio
519 Tremont Street
Boston, MA 02116
Phone: 617.451.7801
DWR Cambridge Studio
1030 Massachusetts Ave.
Cambridge, MA 02138
Phone: 617.576.3690
It looks like aMENity has done it again!
Two weeks ago I received a special prerelease bottle of the newest Amenity product: Foot Spray. I’ve tried other foot sprays in the past and at first, I was a little skeptical of a luxury foot spray, but I figured it was worth a try.
The first few times I used it, what really caught my attention was the smell that for some reason reminded me of the odor of an herbal spa treatment I had a few months ago. My girlfriend quickly mentioned that my feet smell better, which was a little bit of a shock because I didn’t know they smelled in the first place. I also noticed a mild tingling, which I like because it
makes you feel as if the stuff is actually doing something.
So for the past two weeks I’ve been spraying it on the soles of my feet and in the insides of my shoes daily. Although, I can’t speak to the healing of crevices at this point, I can say with absolute certainty that my feet are noticeably softer and the texture is much, much smoother. Being a soccer player I have grown accustomed to having dry scaly feet, but now my feet
look and feel as if they are healthy and smooth.
I really cannot think of anything bad to say about the product at this point and I am eager to see if the patented ingredient will really heal crevices and smooth out my rough areas as promised. I will keep you updated.
As the person responsible for safety and quality control at Amenity, it is my job to ensure that we use the finest ingredients known to us in the formulation of our unique clinical grooming products. Amenity does not test - nor have we ever tested - our products on animals. We offer our customers products of the highest quality which have been tested thoroughly in laboratory environments to ensure maximum safety.
Long before Lisa Lehan, Kimberly Pecoraro, and Dwight Schultheis launched a|MEN|ity clinical grooming, they knew the right image would be a key to their success. The team spent nearly a year working with their scientific advisors developing cutting-edge men’s skin care products using the newest patented ingredient technology with a specific customer in mind: an urban, style-conscious guy, between the ages of 21 and 44, who cares about his appearance. Now they had to find a way to get the attention of that famously hard-to-reach audience.
The team was in agreement that they wanted the name of the company to be something relatively pedestrian, short yet memorable. They didn’t want any made-up words or strings of initials, which they thought would be off-putting to their hyper-skeptical audience. After a process that included collaboration with a 3rd party consulting team from the Babson College MBA program, the name ‘a|MEN|ity’ was born. Besides the obvious association with bathroom amenities and luxury, it played on the word “man” to be absolutely intuitive who the products were for.
For packaging, the founders chose all black (with blue accents), a color rarely used by consumer brands. “It’s masculine, and that’s what we’re all about,†says Lehan. A no-nonsense motto — “The Pioneer of Clinical Grooming” — went on every item. a|MEN|ity still needed that intangible “cool” factor — some way for their product to jump out at young men (and the women who purchase for them). They wanted the artwork on the packaging to be attention-grabbing, and to elicit some sort of reaction in the shopper. “When you’re just another ‘me-to,’ ordinary product, the packaging should be amusing or mysterious, but when you have a product that is unquestionably better than anything else available, you need to communicate why it’s better,” says Schultheis. “When customers call asking for our acne pen that clears pimples,” Schultheis knows the tactic is working.
a|MEN|ity reinforces its competitive advantage with targeted promotions. Schultheis and the Company’s PR Director, Kim Lord Curtis, spend several days a month pitching roughly100 editors at men’s and style magazines, along with influential style websites and blogs. a|MEN|ity also holds “shave parties,” where barbers give haircuts in old-fashioned barber chairs. They have been held in buzz-inducing venues such as the first floor of Barneys New York and in the lobby of the Ritz Carleton Hotel / Sports Club LA Splash spa in Boston. a|MEN|ity even inked an agreement with Bentley last Fall to get its products included in the gift bags given to celebrities that were being chauffeured around New York Fashion Week.
All the effort is paying off: a|MEN|ity is found in hipster hangouts such as Churchill’s Barbershop in Miami as well as more mainstream outlets such as www.skinstore.com (“men’s grooming products are often purchased online in the US†indicates Lehanâ€). The company has appeared in more than 40 media publications, including The New York Time, GQ, Real Simple and Business Week. Many of those write-ups mention that a|MEN|ity products are used by celebrities such as band members of the Red Hot Chili Peppers and The Killers.
Next up: next month the Company will launch a foot spray, as Lehan, Pecoraro, and Schultheis bet that hip urban young men want their feet to smell good, too. And they would know.
“I don’t think cowboys use these types of products†was the pharmacist’s response. I was in a suburb of Dallas, Texas, and the reference was to a|MEN|ity clinical grooming products. “Oh crap†I thought to myself, this is going to be a tough week.
I’m a sales representative for a|MEN|ity, LLC and it was my first day on a 5 night sales trip to Dallas. Just like in the movies, a man who appeared to my untrained eyes to be a real home-grown cowboy, came up to the counter and asked “what’s this.†He smiled big, touched his hands to his face, and said “what’s wrong with soap and water†in a slightly mocking, but honest inquiry, when he heard that they were premium men’s skincare products. That sparked an animated conversation between the pharmacist, the cowboy, and I. The cowboy proceeded to show us ingrown hairs on his neck which he “hates because they are really big and red.†He rolled up his sleeves and showed us the psoriasis looking patch of dry skin on his elbow. He squinted, pointing at his eyes, and told us that his wife recently purchased him a moisturizer but that he didn’t like using it because it was too heavy and greasy. Boy, did I luck out! I gave the cowboy some of our After Shave moisturizer for his eyes and face, The Balm for his elbows, and the Anti-Breakout Gel for the in-grown hairs on his neck. I did this with one condition – that he use the products every day for the next four days and comes back to the pharmacy on Saturday (the day before I leave) to tell the pharmacist and me about his experience.
When we all met on Saturday, the cowboy came in smiling. “Danny (the pharmacist), I love these products, they work, and they don’t smell like s*#@†That day a|MEN|ity got it’s first opening order from a rural Texas pharmacy.
Do you really think a picture frame or a grilling apron is an appropriate way to pay homage to your Dad this Father’s Day? I think not. To give a proper tribute to the Big Guy, grab him a gift that shows him you thought about it this year. If you’re like me, you’re tired of getting your father the same old gifts for Father’s Day (and trust me, he is tired of receiving them). This year surprise your dad with a new cool gift that he is sure to love. Check out the top 10 Father’s Day gifts this season and where you can pick them up for your dad (most are perfect for the recent grad too).
1. A Book - http://www.dangerousbookforboys.com/
Heard of the book titled “Dangerous Book for Boys†- If you haven’t, go check it out and see what its about. It is the kind of book you want to hold on to and pass along to the next generation.
2. A TV - www.vizio.com
Where vision meets value is the tagline for this company which makes LCD and plasma televisions that look great and are very affordable.
3. Mimobots – www.mimoco.com
The Star Wars mimobots are a cool gift for dads under 40 who are avid fans and who use portable memory sticks (USB). This product brings style and soul to USB devices.
4. Joost – www.joost.com
If he doesn’t use it, Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping. It’s free!
 5. Bacon - www.gratefulpalate.com
“If this bar were a meat market, you would be the prime rib.†If you love him, satiate his carnivorous ways with a subscription to the bacon-of-the-month club.
Â
6. Beer - www.beveragebistro.com
These beer guys are making headline by allowing you to choose from a rare European beer trio for only $29.95, or monthly home delivery of amazing beers, along with a free copy of the Great Beers of Belgium book.
Â
7. Shave Cream – www.getamenity.com
If a man shaves, he hates it. Give him the most scientifically advanced shave cream ever developed, and he will never have another shave nick bleed on the white dress shirt.
8. Digital Picture Frames – www.amazon.com
This new technology allows you to play photos as a slideshow on a digital frame. Great for your dad’s office and a gift he is sure to love (but pricey at $200 a pop).
9. Nike+ Sport Kit System for iPod - www.nikeplus.com
This system from Nike and iPod tracks mileage, calories, and everything else on your run/walk. Keep him healthy!
10. Vacation – www.luxurylink.com
This site has a reputation for offering the best 5 star vacations at the best prices. It’s an auction site. If you’re up for getting a villa in Tuscany for 16 people, you’ll get the best deal of your life.
In one of our past Blog entries, an epic battle between manual and electric razors took place, in which manual razors emerged victorious. Today a new battle shall take place between the traditional single blade razor and the trendy multi-blade razor.
I used to believe it was an absurd notion that two blades could shave better than one, until I tried my first two blade razor, which was given to me for free at the college bookstore as a promo. After my first shave with my new blades, I stood in awe for about 10 minutes as I rubbed my smoother than ever, face. I continued to use the double blade razor until christmas, when I recieved a vibrating Mach 3 turbo as a stocking stuffer. I nearly returned the razor because there is nothing more absurd than a vibrating razor with a useless third blade(since 2 blades gave me such a close shave already). It only took me one shave to get hooked on a third blade and I look forward to upgrading to the 5 blade Fusion, in the very near future.Â
Now, you may be thinking to yourself, this is hardly a battle of the blades, but single blades do have some advantages. Such as, according to dermatologists, men with curly hair or hair that grows in many directions within a region should use a single blade to help prevent ingrown hairs and razor burn. The shave may not be quite as close, but for this reason you are less likely to be irritated and suffer from ingrown hairs that can be painful and unsightly.Â
So you’ve heard the arguments and now for the moment of truth…And the winner is…Well, it’s actually a toss-up, so we came up with two separate awards.
Winner of the closest and smoothest overall shave: the Multi-Blade razor.
Winner of best shave for a person with curly hair: the Single Blade razor.
Hope you have enjoyed our blog and keep checking back for new entries weekly.
Best Shaves!
I have always been able to describe my husband with 4 simple words: JOHN BELUSHI, ANIMAL HOUSE. So how did a beer drinking, party animal become a grooming product junkie? When I first met Mitch (the husband) in college, his idea of grooming was showering daily with a bar of soap.  He backpacked across Europe for 4 weeks with the same bar of soap and a single 2-in-one shampoo bottle. I’ll never forget Mitch’s sheer horror when he first experienced my plethora of cosmetics products housed in my 2 by 4 bathroom. The cabinets were filled with everything from daily scrubs to nighttime moisturizers. The thought of using one of these products terrorized Mitch.
It wasn’t until my business partners and I launched a men’s grooming line (Amenity) did I notice that my bathroom cabinet space was slowly diminishing. Mitch became hooked on Amenity’s 3-step program. Now I find myself fighting to get into the bathroom in the morning. He spends so much time looking in the mirror, joins me occasionally at the local spa, and even indulges in the occasional manicure (shhh…this is a secret).  All it took was a great product line, masculine packaging and formulations designed with men’s specific grooming needs in mind to get him hooked. With 2 new product launches on the horizon, I think we’re going to need a bigger bathroom!
Amenity Facials, Massage, Eye Treatments and Manicures were all on offer backstage at The BRIT Awards 2007 courtesy of Ireland’s own beauty emporium Nue Blue Eriu. Taking them up on their offer of relaxing and revitalising treatments plus an array of exclusive products in the official BRIT Awards 2007 goody bag, were many of the stars, presenters, stylists, managers and family attending this prestigious event.
Backstage we saw The Killers, Corinne Bailey Rae (hot from the Grammys), Kate Thornton, Take That, Snow Patrol, Red Hot Chilli Peppers, Scissor Sisters and Oasis.  The Killers requested that Nue Blue Eriu look after their grooming needs when they are in