“I don’t think cowboys use these types of products†was the pharmacist’s response. I was in a suburb of Dallas, Texas, and the reference was to a|MEN|ity clinical grooming products. “Oh crap†I thought to myself, this is going to be a tough week.
I’m a sales representative for a|MEN|ity, LLC and it was my first day on a 5 night sales trip to Dallas. Just like in the movies, a man who appeared to my untrained eyes to be a real home-grown cowboy, came up to the counter and asked “what’s this.†He smiled big, touched his hands to his face, and said “what’s wrong with soap and water†in a slightly mocking, but honest inquiry, when he heard that they were premium men’s skincare products. That sparked an animated conversation between the pharmacist, the cowboy, and I. The cowboy proceeded to show us ingrown hairs on his neck which he “hates because they are really big and red.†He rolled up his sleeves and showed us the psoriasis looking patch of dry skin on his elbow. He squinted, pointing at his eyes, and told us that his wife recently purchased him a moisturizer but that he didn’t like using it because it was too heavy and greasy. Boy, did I luck out! I gave the cowboy some of our After Shave moisturizer for his eyes and face, The Balm for his elbows, and the Anti-Breakout Gel for the in-grown hairs on his neck. I did this with one condition – that he use the products every day for the next four days and comes back to the pharmacy on Saturday (the day before I leave) to tell the pharmacist and me about his experience.
When we all met on Saturday, the cowboy came in smiling. “Danny (the pharmacist), I love these products, they work, and they don’t smell like s*#@†That day a|MEN|ity got it’s first opening order from a rural Texas pharmacy.
