An $875 Piece of Peppermint that Could Save Your Life
Being a classic motor bike enthusiast myself, when I read about French designer Jerome Coste’s new Ruby line of helmets (keep in mind that this is a man who has survived six head traumas), I figured I had to blog about it. His work draws inspiration from Tokyo’s Shibuya shopping district (for which he named this peppermint looking helmet) as well as from the stars of Easy Rider, I can only suspect. To finance production on these full-carbon helmets (which are essentially the same kind worn by Formula One drivers) he sold his own bike. I just love everything about this product!
Available currently at Dover Street Market and Selfridges.