Project Makeover: My Husband
I have always been able to describe my husband with 4 simple words: JOHN BELUSHI, ANIMAL HOUSE. So how did a beer drinking, party animal become a grooming product junkie? When I first met Mitch (the husband) in college, his idea of grooming was showering daily with a bar of soap.  He backpacked across Europe for 4 weeks with the same bar of soap and a single 2-in-one shampoo bottle. I’ll never forget Mitch’s sheer horror when he first experienced my plethora of cosmetics products housed in my 2 by 4 bathroom. The cabinets were filled with everything from daily scrubs to nighttime moisturizers. The thought of using one of these products terrorized Mitch.
It wasn’t until my business partners and I launched a men’s grooming line (Amenity) did I notice that my bathroom cabinet space was slowly diminishing. Mitch became hooked on Amenity’s 3-step program. Now I find myself fighting to get into the bathroom in the morning. He spends so much time looking in the mirror, joins me occasionally at the local spa, and even indulges in the occasional manicure (shhh…this is a secret).  All it took was a great product line, masculine packaging and formulations designed with men’s specific grooming needs in mind to get him hooked. With 2 new product launches on the horizon, I think we’re going to need a bigger bathroom!